If you are in
the business of helping clients make sound business decisions, Yithro
is an effective way to enhance your market reach and relevance:
An expressed client need is the
best possible opportunity to demonstrate value - there is no
second-guessing what the client wants or needs. He/she has already made
it clear and is motivated to listen.
It is inexpensive -
compared to cold-calling and pulling in favors, Yithro puts you in
front of a client right away and with very little effort from you.
You can decide which inquiries you'd like to respond to and how much to
invest in crafting a response. And you only pay for those conversations
you actually have.
It is low risk -
expectations are limited to the scope of the conversation. You do not
need to qualify everything about your firm to get the attention of the
client. Under certain circumstances, you can even choose to be
anonymous to the client.
It builds your brand in new
places - you plant word-of-mouth in places you otherwise would
not have access to, potentially opening brand new markets for yourself.
It's more fun than sales meetings
- since the client has a genuine interest in talking with you and
learning from the conversation, there is more room for creativity,
reflection, and shared problem-solving.
It's an excellent source of
market insight - although confidentiality must be preserved, you
will get close to what keeps the client up at night.
What are the
caveat emptors?
The outcome of the conversations
is uncertain. They may exceed your expectations in many ways,
but some may leave you feeling slightly used.
Client anonymity can run counter
to your sales methods. On the other hand, it may be necessary to
ensure a candid conversation. Yithro will, however, always maintain
means for the parties to stay in touch.
It's competitive.
Typically, two other advisors will be talking with the client about the
same problem. It is inevitable that your performance will be compared
with others. The good news is that Yithro will collect feedback and
convey it to you.
